Google Ads

Google Ads Every second, Google receives more than 60,000 searches.

That’s 3.6 million searches a minute, 216 million searches an hour and more than 5 billion searches every single day.
No matter how you cut it, that’s an enormous audience. But enough with the numbers – let’s talk about how you can take advantage of it.

Next Generation 4 IT Hub Google Ads

What is Google Ads?

Your customers are on Google, and we know exactly what they’re searching for. Google Ads helps you connect with your target audience and maximize your company’s visibility at the moments that matter most.

Formerly known as Google AdWords, Google Ads is a powerful advertising platform that operates on a pay-per-click (PPC) model. This means you're charged a small fee whenever someone clicks on your ad—an affordable way to drive potential customers to your website.

Google Ads can be displayed across various platforms on the web, with the exact placement depending on the advertising network you choose. Whether it's search results, websites, or apps, Google Ads ensures your business is seen by the right people at the right time.

Google Search Network

When you advertise on the Google Search Network, your ads appear across a variety of search-related platforms, including Google Search, Google Play, Google Shopping, and Google Maps.

For instance, when someone searches for a keyword relevant to your business or industry, your ad could be prominently displayed at the top of the search results, above the organic listings. This prime placement ensures your business gets noticed by potential customers right when they’re actively searching for products or services like yours.

Next Generation 4 IT Hub Google Ads
Next Generation 4 IT Hub Google Ads

Google Display Network

The Google Display Network is an expansive collection of over two million websites, reaching more than 90% of global internet users.

When you advertise on the Google Display Network, your ads are shown on relevant, advertising-supported platforms like YouTube, Gmail, Blogger, and countless other major websites. This allows you to connect with your target audience as they browse the web, ensuring your brand stays visible across a wide range of platforms and content

Want to know more about how the different Google Ads networks could work for your business?

Get in touch for a no-obligation strategy session.

Next Generation 4 IT Hub Google Ads

Why invest in Google Ads?

1. Unlock Instant Results

Whoever said, "Good things take time," clearly hadn't discovered Google Ads.

One of the greatest advantages of Google Ads is its ability to deliver almost immediate results. While organic SEO can take weeks or even months to show tangible outcomes, Google Ads begin driving traffic to your site as soon as the campaign is approved.

Many businesses adopt a dual strategy—using Google Ads to capture impressions and clicks in the short term, while building their long-term presence through organic SEO. This approach ensures instant visibility while laying the groundwork for sustained growth.

2. Create Ad Campaigns on Any Budget

Want to maximize your advertising spend?

Google Ads offers flexibility, allowing you to create campaigns tailored to any budget—whether you're a startup or a large corporation. Once your budget is used up, your ads stop running, so you'll never face unexpected fees or charges.

You can scale up your budget during periods of growth or dial it back when you need to manage costs more carefully. This adaptability ensures that your ad spend aligns perfectly with your business needs at any given time.

3. Tap into the Power of Remarketing

The internet is full of visitors who may have shown interest in your business but left before making a purchase.

With Google Ads, you can re-engage these potential customers through remarketing. By targeting ads to users who have previously visited your site, you can offer them incentives such as free shipping or limited-time discounts, encouraging them to return and complete their purchase. This strategy helps you stay connected with potential buyers and boost your conversion rates.

4. Compete with the big players

The price of traditional advertising prevents smaller businesses from competing with larger enterprises. Google Ads provides a more level playing field and allows businesses of all sizes to attract the attention of prospects.

While an international chain might have a larger ad budget than a local startup, Google Ads ultimately gives both companies access to the same advanced features and the same exciting opportunities.

5. Measure your results

Measurability is the name of the game when it comes to digital marketing, and Google Ads serves it up in spades.

The advertising platform tracks a wide range of metrics, which allow you to see, at a glance, how your campaigns are performing . We use this data to continually hone your ads to ensure your campaigns are delivering the best ROI possible.

Why choose Next Generation 4 IT Hub as your Google Partner?

Here at Next Generation 4 IT Hub we combine smart technology with local digital expertise to create high performing ad campaigns. Want to know if we’ll be a good fit? Here are just some of the benefits of joining forces with us:

Google Premier Partner.

We specialize in Google Ads, and Google agrees.

Next Generation 4 IT Hub is honored to hold the Google Premier Partner badge—an accolade given only to agencies that excel in managing Google Ads. According to Google, "The badge recognizes companies we trust to help you succeed online with our products."

Achieving Premier Partner status isn’t easy. It requires meeting Google’s rigorous standards, demonstrating extensive experience with Google Ads, and showing a proven track record of driving client revenue growth.

Our Premier Partner badge is a testament to Google’s confidence in our expertise and our commitment to delivering exceptional results.

Next Generation 4 IT Hub Google Ads
Next Generation 4 IT Hub Google Ads

Expert marketing advice

Your goals are our goals.

To make sure we’re all on the same page, we provide you with a dedicated marketing advisor to help you get the most out of your ad campaigns. We’ll work with you every step of the way to understand your unique marketing objectives and design, implement and maintain compelling Google Ads that resonate with your audience.

Next Generation 4 IT Hub Google Ads

Transparent reporting

Want to check in on how your ads are performing?

Our transparent reporting system provides detailed insight into your ad campaigns and how your business stacks up against the competition. Use the data to tweak your ads, take advantage of new keywords and plan future campaigns.

Next Generation 4 IT Hub Google Ads

Exceptional flexibility

Where will your company be in three months? Six months? Two years?

We know predicting future growth can be tricky, which is exactly why we offer our Google Ads services on a no-contract basis. Enjoy the certainty and flexibility that comes with knowing you’re free to leave whenever you feel like it.

Next Generation 4 IT Hub History
Next Generation 4 IT Hub History

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2 septembre 2023 via Google

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